Now they went and did it. BusinessWeek's allegedly "groundbreaking" survey of the top business schools got me so ticked off that I actually wrote an article on it. To compound that error in judgment, I then decided to conduct my own survey of the top business schools, figuring that if an international media conglomerate could get away with a sloppy and meaningless poll so could I.
The best business schools are not those that do well in arbitrarily broad surveys of recruiters but rather those that open the doors to the best firms. Sound elitist? Maybe it is. But most students at the top business schools know the difference between working for Circuit City and working for McKinsey. And while that distinction might not matter to Business Week, it matters to them.
That’s why schools such as Stanford, Harvard, Wharton, Kellogg and Columbia are the best business schools in the country, regardless of what some dumb survey might say. They manufacture the most “aura,” they open the most doors and they create the most opportunities. |
