So don't be discouraged if you feel a little weak in some of the categories I place high in my ranking.  As I write this, I can think of former students at all three of the schools I just mentioned who had glaring weaknesses in important categories but managed to convince the admissions officers that they had something valuable to offer.

Keep in mind as you read through the seven items that their ranking applies only to top MBA programs.  Less competitive programs have entirely different motivations behind their admissions decisions.  

After running through the seven items, be sure to look at the GMAT tutorial and the tutorial on writing the essays.  And if you're interested in working with an editor on your application essays, feel free to contact us.